Sri Lanka showcased at the biggest annual international tourism mart in Israel

Wednesday, 5 March 2014 00:00 - - {{hitsCtrl.values.hits}}

The Embassy of Sri Lanka participated at the 20th International Mediterranean Tourism Mart (IMTM) held on 11 and 12 February 2014 at the Israel Trade Fairs and Exhibition Centre in Tel Aviv in order to showcase the vast tourism potential of Sri Lanka. The IMTM Fair is the largest professional tourism Fair of its kind in the Eastern Mediterranean and this year’s fair had the participation of 48 countries.

Sri Lanka’s Ambassador in Israel Sarath Wijesinghe together with senior officials of the Israeli Ministry of Tourism ceremonially opened the Sri Lanka Tourism stall. During the course of the day the Israeli Minister of Tourism Dr. Uzi Landau and IMTM officials visited the Sri Lanka stall during a tour of the exhibition. The Sri Lanka stall, which drew large crowds, was attractively designed under the theme “The Wonder of Asia” in order to highlight the diversity of the country. The International Mediterranean Tourism Mart (IMTM) is Israel’s largest professional tourism fair and is held every year. The Embassy’s participation this year was made possible due to the generous support of the Sri Lanka Tourism Promotion Bureau. Traditional sweetmeats and Ceylon Tea were served to all visitors and Sri Lankan souvenirs were given as giveaways to the visitors who thronged to the stall.