Singapore’s first illuminated bus lights up Orchard Road

Friday, 15 May 2015 00:02 -     - {{hitsCtrl.values.hits}}



Singapore: A new type of bus has been lighting up the roads: SMRT bus service 190 has been fitted with a lighting film technology that illuminates the sides of the bus. 

Called, eLumiNEX, the technology is a “backlit film technology” that allows for the illumination of “large-format print surfaces”, SMRT Media said in a press release on Thursday (14 May) to announce the launch.

Pedestrians at Orchard Road on Wednesday got to take a sneak peek of the bus in action when it was out for a test run. The lit surfaces are activated only when the headlights of the bus are turned on, said Elaine Koh, Director of Marketing, SMRT Media.

The technology is a result of of a collaboration between SMRT Media, A*STAR’s Singapore Institute of Manufacturing Technology (SIMTech), A*STAR’s technology transfer arm, ETPL and local small and medium-size enterprise (SME) large-format printer, Film Screen, the transport operator said. (Channel News Asia)