SIA launches in-flight news ticker service for the first time

Friday, 1 April 2011 00:21 - - {{hitsCtrl.values.hits}}

Regional news channel, Channel NewsAsia, has embarked on a partnership with Singapore Airlines (SIA) to provide text news headlines for customers on board SIA flights.

Flights equipped with the latest Panasonic eX2 system on KrisWorld, SIA’s award-winning inflight entertainment system, will feature the latest news updates in the form of scrolling headlines, provided by Channel NewsAsia.

The new service will provide SIA customers with up-to-the-minute news through scrolling headline text, more commonly termed “news tickers”. News from popular categories such as Asia Pacific, Singapore, Business, Sports and Entertainment will be relayed to SIA’s inflight entertainment screens from the website, channelnewsasia.com, while the international news reports will be provided by Agence France-Presse (AFP). This is the first time that SIA is offering an in-flight news ticker service on its flights.

“The ticker tape news service is a step towards offering more value-added services to meet the needs of our customers. On top of KrisWorld’s already extensive selection of entertainment options, we wanted to provide content which would keep our customers updated with real-world information as they are flying with us. We are excited to be the first airline partner of Channel NewsAsia, one of the most established broadcasting companies in the region,” said Tan Pee Teck, Singapore Airlines’ Senior Vice President Product and Services.

SIA will launch the news ticker service on its 19 Boeing 777-300ER aircraft before extending it to its Airbus A340-500, A330 and A380 fleets to benefit more customers.