Scandinavian markets grow by 32%: Sri Lanka Tourism-focused marketing drive

Tuesday, 6 October 2015 00:07 - - {{hitsCtrl.values.hits}}

In the backdrop of visitor arrivals crossing 33,330 at a growth of 32% as at end September, Sri Lanka Tourism focused on a multimedia strong marketing program at the famous TUR International Tourism Fair, with leading destination marketing companies partnering the program.

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Sri Lankan culture and heritage at its best at TUR 2015 in Sweden

“After a lapse of 10 years Sri Lanka took part in the b2b drive given the strong growth we are experiencing,” said Sri Lanka Tourism Promotions Bureau Chairman Dr. Rohantha Athukorala.

“With the upward trend in Norway, Denmark and Sweden Sri Lanka Tourism has launched focused marketing activations mainly online via direct mail, film based marketing and digital tweaks whilst an aggressive below the line campaign is been launched in the next quarter,” said Athukorala.