Positioninig key attributes of Sri Lanka through digital innovation

Thursday, 27 April 2017 00:00 -     - {{hitsCtrl.values.hits}}



To cater to the growing need of destination marketing through digital avenues and capture the attention of modern day travellers towards Sri Lankan destinations, ANC Omega Ltd., the local partner for the Emirates Academy of Hospitality Management, Dubai took the initiative and invited Akvile Pareigyte who is a regional Google trainer as well as a digital evangelist, to Sri Lanka to work on an innovative project under the guidance of Sri Lanka’s Tourism Promotions Bureau and its Managing Director Sutheash Balasubramaniam, who believes in marketing Sri Lanka digitally and in a multilingual web presence to reach beyond traditional market. Balasubramaniam has been a pioneer in the Sri Lankan corporate sector, holding many positions in blue-chip companies such as the Hayleys Group has taken the key leading role introducing multidimensional approach to enhance Sri Lanka tourism to international market. The training was highly customised with prior discussions and customisations done with the collaboration of the Managing Director and the Emirates Academy digital evangelist. Topic of the workshop was ‘New era of digital marketing, position key attributes of Sri Lanka through digital innovation’. The main aim of this personalised workshop was to enlighten the elite staff – directors, marketing and promotion key stakeholders of the Tourism Promotion Bureau to explore competitive edge through integrated multichannel marketing strategy to promote Sri Lanka. 

Manik Suriyaaratchi Managing Director ANC Omega the local partner of Emirates Academy highlighted that, “Sri Lanka has the potential to become one of the most sought after and modern tourist destinations, beyond our competitors Singapore, Dubai and Maldives with our unique position, food, wildlife, virgin beaches, diversity, cultural experience moreover we are proud to host eight sites of UNESCO world heritage to have competitive edge among all our neighbouring countries.” 

Omega Global Director Sudesh Kolonne added that the challenge is to implement unique digital marketing campaign acknowledging ever changing – growing digital avenues and continues with multichannel marketing strategy. Emphasis were place on exploring avenues and global best practices from Emirates Academy to target traditional market such Russia, Eastern Europe and ever booming competitive China. 

Emirates Academy and the Google regional trainer Akvile greatly appreciate guidance, knowledge sharing, interactive corporate presence from its leader Balasubramaniam and his management team. Lead by example was witnessed throughout the program, when design the tailor made program to the delivery where leader took the initiative of participating at entire workshop with his team to discuss competitive strategy for Sri Lanka

The Emirates Academy trainer, Akvile is the founder of VOLT Lab, the renowned brand and digital marketing agency in United Arab, Gulf, USA and Europe regions to strive innovation, sustainable relationship and total performance optimisation to take the business opportunity to a global platform. She also plays major roles in design and project management at Jumeriah group which is part of Dubai Holdings, the world-renowned business conglomerate which consists of flagship companies such as Emirates Airlines. Akvile has made ground breaking results in following international projects such as Keapo Mobile App for Silicon Valley, USA, JLL luxury real-estate group , Gold award winner of Best Hospitality /tourism Website, email series for Dubai investment , tourism promotion and playing major role promoting Dubai as a destinations