PATA takes sustainability to the next level

Thursday, 22 August 2013 00:24 -     - {{hitsCtrl.values.hits}}

The Pacific Asia Travel Association (PATA) and EC3 Global have formally renewed and enhanced their long-standing relationship today in a pledge to collaborate to improve the awareness of and promote sustainable tourism and corporate social responsibility (CSR) to PATA members. “We salute EC3 Global’s enthusiasm to join forces with PATA in building sustainability awareness and better benchmarking inside the complete visitor economy,” said PATA Chief Executive Officer Martin Craigs. “We are certain that our members will benefit greatly from our joint educational initiatives and online tools. I am delighted to announce this from the side-lines of a very productive Asia Pacific Economic Cooperation (APEC) Tourism Working Group (TWG), which was fittingly focused on low carbon growth in tourism on the first day of meetings.” Under the agreement, EC3 Global became a PATA Preferred Partner. Together, the two organisations will endeavour to raise awareness of environmental and social responsibility good practices amongst our shared stakeholders and the global visitor economy. EC3 Global has agreed to provide access to products and practical tools to assist PATA members in adopting and implementing sustainable operational outcomes, including a carbon, waste and water benchmarking report for PATAmPOWER, a data service platform. “As a PATA Preferred Partner, we are delighted to support to PATA and provide sustainability tools to the PATA membership,” said EC3 Global’s CEO Stewart Moore. “We look forward to making great gains in the sustainable development of tourism in the Asia Pacific region and are excited to be a part of PATA’s commitment to the cause.” Of note is EC3 Global’s contribution to accredit PATA Headquarters. Having PATA certified under the EC3 Global’s EarthCheck standard will help promote the understanding of the EarthCheck program, as well as the Association’ s sustainability initiatives across the board. EC3 Global has already donated a tourism carbon calculator that is housed on the PATA website and will continue to provide access to a wide range of building and education resources on climate change, risk management, sustainable tourism and workforce development.