PATA and STR Global combine to build biz for members

Tuesday, 14 June 2011 00:06 - - {{hitsCtrl.values.hits}}

The Pacific Asia Travel Association (PATA) has entered a partnership with STR Global, as part of PATA’s new strategic direction to “Build the Business” for members. PATA members will benefit by receiving access to accommodation sector indicators that will enable better decision making.

STR Global is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. PATA members will now have access to key business indicators including room supply, the development pipeline, occupancy rates, average daily rate (ADR), and revenue per available room (RevPAR) right across Asia Pacific.

PATA Interim CEO Bill Calderwood and STR Global Managing Director Elizabeth Randall signed the agreement in April at the PATA 60th Anniversary and Conference in Beijing. The partnership officially starts this month.

Calderwood said that the partnership would be extremely significant in the development of PATA’s TIGA (tourism intelligence graphic architecture) platform that provides on-demand business information to PATA members.

Randall said: “With the increasing importance of Asia Pacific for the hospitality industry, we are partnering with PATA to share our expertise on hotel performance and hotel supply with PATA members. Our data puts a clear spotlight on the hotel industry and provides the basis for informed decision-making.” By using STR Global data, PATA members using the TIGA platform will get a comprehensive picture of the hotel and lodging sector in Asia Pacific.