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Minor Hotels Group, a Thailand-based hotel owner, operator and investor, has signed a global agreement with Hotelbeds, a leading online distributor of rooms.
The multi-level contract includes Minor Hotels Group’s own dynamic rates, as well as wholesale rates.
The agreement provides direct connectivity with Hotelbeds, allowing for rates, availability and inventory to flow. This enables hotels to optimise their channels using a rate mix strategy of FIT, Dynamic and Non-Refundable.
Michael Marshall, Chief Commercial Officer for Minor Hotels Group, said, “Minor Hotels’ agreement with Hotelbeds will strengthen revenue sales and distribution for all of our hotels worldwide. By diversifying our booking channels with such an innovative partner, Minor Hotels is once again opening up exciting new horizons in travel.”
The strategic partnership is expected to drive a significant increase in global sales across all Minor Hotels’ brands – Anantara, Avani, Per Aquum, Elewana, Oaks and Tivoli – currently comprising a portfolio of 152 hotels and resorts in 22 countries across Asia Pacific, the Middle East, Europe, South America, Africa and the Indian Ocean.
Oriol Garriga, Hotel Chains Director APAC, said, “Hotelbeds is very excited to partner with Minor Hotels, including the recent acquisition of Tivoli Hotels, to help support their growth and expansion plans for the years to come, both in APAC and worldwide.”
Hotelbeds works with more than 35,000 travel trade partners, including online travel agencies (OTAs), retail agencies, tour operators and airlines worldwide, across the Americas, Europe, Africa, Middle East and Asia Pacific, providing direct access to a diversified mix of over 125 markets worldwide.