Malaysia Airlines pampers biz class customers

Wednesday, 12 October 2011 01:55 - - {{hitsCtrl.values.hits}}

Malaysia Airlines is set to delight champagne and wine lovers when they next fly Malaysia’s national carrier. A new selection of premium wine and champagne labels which are known for their great class and elegance is now served on board. This is a part of the airline’s continued efforts to position itself as the preferred premium carrier of Asia.

This service is offered to Business class customers on the airline’s North Asia, South Asia and Middle East routes.With this introduction, Business class customers will take pleasure in being served an international selection of champagne, white Rieslings and Chardonnays, and a variety of Old & New World reds.

Through an in-flight survey carried out by Malaysia Airlines during the first month of the introduction, feedback from customers was extremely positive. Many remarked that the exquisite taste of the wines enhanced their travel on Malaysia Airlines and enabled them to relax easily on the medium and long haul flights.

The new selection of top-quality pouring comes from France, Germany, Spain, Australia and Portugal. Each serving of champagne and wine also comes with a suggested food menu to further enhance the satisfaction of customers in-flight.

Malaysia Airlines has also appointed a Master of Wine, Dr Ron Georgiou, as their wine consultant. Dr Ron is one of only 289 Masters of Wine worldwide, and one of only 18 Australian Master of Wine. Dr. Ron believes that wine is a multi sensory experience that moves beyond taste and smell to one’s heart, spirit and mind. This engagement is to improve quality, selection, standing and reputation of their future wine lists.