Malaysia Airlines launches its largest redemption promotion

Friday, 16 November 2012 02:02 - - {{hitsCtrl.values.hits}}

Malaysia Airlines has launched a 50% discount promotion for its Enrich Frequent Flyer Program members worldwide to enjoy a bonanza of redemption tickets to their favourite destinations at only half the normal Enrich miles.

The redemption promotion will run until 31 December 2012, and is part of Malaysia Airlines’ ‘40 years of Malaysian Hospitality’ celebrations. Enrich members who do not have sufficient accrued mileage points for redeeming air tickets now have a greater chance to obtain them through this promotion.

For instance, redemption of a return economy class flight to a popular destination like Denpasar/Bali which required 30,000 Enrich miles, can now be redeemed for only 15,000 Enrich miles during this promotion.

This Enrich miles redemption promotion is valid for travel from 1 February to 30 June 2013 on all routes in the international and Malaysian domestic networks of Malaysia Airlines except the routes between Kuala Lumpur and the South Asian cities of New Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Colombo, Dhaka and Male which are for travel from 1 February till 30 April 2013.

Enrich members need only pay for the airport taxes and any applicable surcharges for these promotional redemptions (subject to terms and conditions). The redemption offer has been uniquely designed where several routes are grouped in six different international travel zones and one Malaysian domestic zone for travel from or to Kuala Lumpur, Malaysia. Four of the international route grouping zones comprise the cities served by Malaysia Airlines in ASEAN, Europe, the US, Australia and New Zealand as well as China and Saudi Arabia. Another zone covers the North Asian cities in Japan, Korea and Taiwan while the South Asian zone covers cities in India, Nepal, Sri Lanka, and Maldives.

The redemption conditions have now been relaxed so that customers can now get tickets for travel on different classes in the same zone, like economy class from Kuala Lumpur to Sydney and Business class for the return. Ticket redemption is also allowed for one way and return journeys as well as for open-jaw journeys.