Life through an Emirates cabin crew lens

Thursday, 19 March 2015 00:05 -     - {{hitsCtrl.values.hits}}

Six members of the Emirates’ cabin crew team have been given the unique opportunity to showcase their life, travels and experiences using the official Emirates’ Instagram page ( The campaign will be held from March to April and will be run exclusively by the six cabin crew members. Coming from different backgrounds and positions within the cabin crew team, this month, Emirates’ Instagram fans can follow their myriad stories as they travel around the world and capture the spirit of crew life through their photographs. The six crew members were selected through a competition run amongst the nearly 20,000 Emirates cabin crew, and were chosen based on their visual storytelling style, as well as their passion for travel and enthusiasm for capturing different cultures and new experiences. “This is a very exciting first initiative using our Instagram platform, especially as it is a social media channel that is so popular amongst the crew community. It aligns with our Hello Tomorrow brand proposition, because at Emirates it’s not just about getting from one place to another, it’s about connecting people and being a part of a social experience. This campaign gives us an opportunity to bring that sentiment to life,” says Boutros Boutros, Emirates’ Divisional Senior Vice President of Corporate Communications, Marketing and Brand. For the selected six crew, the aspiration is to not only bring people together but to also give people the chance to discover places they have not been to or may dream about visiting someday. Emirates currently has 400,000 followers and is the world’s largest travel, transport and airline brand on Instagram.