Tuesday, 4 March 2014 00:01
The Korea-Sri Lanka Travel & Tourism Club was launched at the Millennium Hilton Hotel in Seoul on 14 February. The club was created to enhance the cultural and economic relationship between Sri Lanka and South Korea. One of its main goals is to promote tourism, a core area of growth for Sri Lanka-Korea relations.
The Chief Guest of the event, Minister of Economic Development Basil Rajapaksa met with more than 100 Korean and Sri Lankan members of the club who were present at the launch ceremony. Minister of Environment and Renewable Energy Susil Premajayantha also attended the event.
During the event, Minister Rajapaksa further expressed his sincere appreciation to the organizers and members of the tourism club for leading the launch, promoting tourism and cultural relations between Sri Lanka and South Korea and initiating the campaign to increase awareness of Sri Lanka as a popular destination for Korean tourists.
Sri Lanka is already being vigorously promoted in Korea’s main markets, particularly through a series of promotional campaigns that will be presented throughout the year.
This club will provide the additional boost for the tourism campaigns.
During his welcome speech, Ambassador Tissa Wijeratne stated the need to maintain steady channels of communication between Korean agencies and tourism organisations and Sri Lanka; this would aim to promote the travel and trade industry and heighten the relations between the two countries.
Chairman of Sri Lanka Tourism Bhashwara Gunarathna gave a comprehensive presentation with a guiding theme of ‘Sri Lanka Tourism, an unmatched product’ as a way to increase awareness about Sri Lanka’s diversity and scenic beauty alongside other attractions that would be of interest for Korean travellers about Sri Lanka.
President of the Korea-Sri Lanka Travel & Tourism Club Un-Shik Chung and Vice President of the Korea World Travel Fair Lee Hoon also addressed the gathering highlighting the future plans of enhancing Korea-Sri Lanka relations through the newly-established Travel & Tourism Club.
The members who participated in the event were very enthusiastic about the launch of club and wished the club success and that it brings about longstanding results in the way of bilateral cooperation, booming tourism, and a better understanding of the socio-economic identities and cultures of the two countries.