Hong Kong Disneyland to open Mystic Point in May

Thursday, 25 April 2013 00:45 - - {{hitsCtrl.values.hits}}

Mystic Point, the third and final chapter of Hong Kong Disneyland Resort’s HK$ 3.6-billion expansion plan, will be unveiled on 17 May 2013, giving the resort a new experience and one of the most sophisticated attractions ever built by Disney.

This new themed land is home to brand new characters, special effects and architecture, each of which seamlessly blends with state-of-the-art technology designed to bring the original story of an eccentric explorer Lord Henry Mystic and his travel companion, a monkey called Albert, memorably to life.

“This unique themed land has inspired the resort’s sales and distribution marketing team to put imagination into action in showcasing Mystic Point’s story, attractions and the new products to our travel trade partners. By end of April we will be at full gear to kick off a series of trade launch events across Asia, inviting the travel trade communities to a truly mysterious journey and introducing new business opportunities that Mystic Point will bring,” said Terruce Wang, Vice President, Sales and Distribution Marketing, Hong Kong Disneyland Resort.

Three exclusive preview days – 7, 10 and 11 May 2013 – have been earmarked for the travel trade to explore and immerse themselves in the full Mystic Point experience. To sustain momentum, trade-marketing activities will continue following the grand opening with interactive and entertaining trade briefings from May to June across Asia, including Mainland China, Taiwan and Korea.

“With the opening of Mystic Point and the completion of the current expansion plan, Hong Kong Disneyland will offer over 100 attractions, entertainment facilities and shows, further strengthening the resort’s appeal across all segments. The sales and distribution marketing team looks forward to celebrating this special moment with our travel trade partners and we will work even closer to create lifelong memories for our Guests,” added Wang.