Future of Tourism Summit to discuss driving force for innovation with TrendOne

The Future of Tourism Summit is set to take place on 26 September, on the theme of Innovation, Technology and Authenticity. This year’s summit will feature a host of thought leaders in the international travel and tourism sphere. Sebastian Rassmann and Rene Massatti will be in Colombo sharing their insights at the summit that will be held at the Cinnamon Grand Colombo. 

Rassman and Massati will discuss how researching trends have become an absolute game-changer assisting marketers to identify latest innovations around the world. While observing micro-trends can be a painstaking task, Nils Müller and his team of researchers setup TrendOne GmbH in 2003. 

This year’s conference will have a special feature, ‘Future Space’, an interactive installation available at the summit offering the attendees the opportunity to physically try out modern, innovative and cutting edge technology with pre-built systems which can be directly implemented to existing systems.

“We are convinced that small changes foreshadow big ones. We have deployed around 80 trend scouts in 22 language regions. They alert us with new trend signals every day. The most promising trends are then filtered out and the marketable innovation which matches the specific trend is then launched in the region. Trendsetting influences are necessary in order to be able to develop ground-breaking product ideas and new business models. Reliable knowledge of upcoming technologies gives the innovation a competitive advantage. If you already know today what is going to be important tomorrow, you will have a valuable advantage for your innovation process,” explained Nils Muller.

TrendOne is an innovation guide that provides expertise to bring innovations to the light of day, providing the right methods and developing the formats that will enable creative and purposeful innovations. 

As Head of Centre of Excellence Inspiration Sebastian Rassmann coaches agencies and companies from various branches and cooperates with them to improve their future business. Since 2009 he is an inherent part of the Innovation Service team of TrendOne. His key topics are Outernet, Technologies and Marketing. He is also responsible for the conception and organisation of the TrendOne Sample Day that is prepared every year.

René Massatti, brand ambassador for TrendOne lives and works in Vienna and Hamburg. He has been interested in the future of marketing and the use of trends in communications for years. René has won several international awards (Gold Effie, PR Austrian State Prize, Effie CEEMAX). 

His geographical area of ​​application is very international with focus on Central and Eastern Europe. His main topics are presentations and workshops like the Radical Games, Keynotes and Trend Sessions. René is also a lecturer at the Vienna University of Economics and at the University of Business Administration in Zurich. 

René Massatti is a clearly-structured speaker and passionate discussion partner who specialises in trends that are relevant to the marketing industry. He can call upon over ten years of professional experience in the international agency business and has received numerous awards.  

Headquartered in Hamburg, Germany TrendOne GmbH, conducts worldwide micro-trend research inspiring trend researchers and creative innovation consultants who accompany clients into their future. Be it new marketing and media innovations, intelligent technologies, pioneering products, or successful start-ups, more than 35,000 of these micro-trends are available to their clients. Explore more of TrendOne at the Future of Tourism Summit. For more information visit www.futureoftourism.co.