Fortress Resort and Spa enhances customer service with 3M Passport Reader

Friday, 20 July 2012 01:57 - - {{hitsCtrl.values.hits}}

Award-winning luxury resort and spa The Fortress recently streamlined its front office operations by utilising leading innovations-focused company 3M Sri Lanka’s Passport Reader in a bid to enhance customer service and provide an efficient solution to the resorts document data capture needs.

The 3M Passport Reader is specifically designed for the hospitality and related industries, and enables hoteliers to scan multiple document types with speed and accuracy and provides flexibility in systems integration, easy operation and maintenance. Once a document is scanned in the reader, the system can populate selected fields on the guest profile of the Property Management System (PMS).

The required information is automatically extracted and used to fill in registration information. In less than three seconds, the hotel can accurately capture this information, speeding the guest check-in process and helping to prevent long queues. This information can also be utilised to check against key customer lists, corporate accounts, or law enforcement watch lists. Reports can quickly be generated, complete with full-colour images of guests’ travel documents.

The Fortress’ General Manager Jan Van Twest commented in this regard, “The potential of utilising 3M Passport Reader is tremendous considering that the collection of important personal data from a client could be performed swiftly, accurately and the data is transferred immediately to the guest profile files of the Property Management which forms the basis of the market research and updates the clients latest information in the system. Furthermore, one of the primary benefits of data collection impacts future sales/marketing promotional activities as well as customer service enhancement by identifying specific customer needs. The Passport Reader has helped us maintain a well documented database of all our clients which has enabled us to streamline our front office operations through the collection of important personal data, resulting in the fact that hotel personnel are able to easily identify all resident as well past clients of the hotel.”

“The Fortress Resort and Spa is the recipient of many prestigious international accolades, and we are pleased to contribute towards enhancing efficiency and customer service for this famed resort through our innovative products,” elaborates 3M Sri Lanka Vice President Suren Rajanathan, adding, “3M Security Systems has a record of developing and providing innovative identity verification initiatives for governments and organisations globally, and we aim to leverage on that expertise to help local businesses reduce risk and enhance efficiency with fast, accurate ID check and data capture solutions.”