Egypt showcases culture at World Tourism Day

The Egyptian city of Aswan will host the official 2011 World Tourism Day celebrations, which will include a High-Level Think Tank on this year’s theme, ‘Tourism – Linking Cultures’.

“It is most fitting that Egypt, home to some of the world’s most celebrated cultural heritage and a leading tourism destination, be the host country for the official celebrations of World Tourism Day 2011,” said UNWTO Secretary-General, Taleb Rifai, announcing the news. Egypt’s Minister of Tourism, Mounir Fakhri Abdel-Nour said: “In Egypt.

Tourism is one of the most important sectors of our society, representing 12% of our GDP in 2010 and responsible for one in every seven jobs. World Tourism Day is an excellent opportunity to raise awareness around the world of this vital economic sector and its contribution to social, economic and environmental well-being worldwide and in Egypt in particular.”

WTD activities running throughout the year include the annual WTD Photo Competition, which offers a round-trip to Egypt as first prize. UNWTO has also launched the first ever WTD Twitter Competition, asking people to ‘tweet’ about how they consider tourism to link cultures. Winning entries will appear on the official programme handed out during the celebrations in Aswan.

World Tourism Day is celebrated annually on 27 September. Its purpose is to foster awareness among the international community of the importance of tourism and its social, cultural, political and economic value. The event seeks to address global challenges outlined in the UN Millennium Development Goals (MDGs) and to highlight the contribution the tourism sector can make in reaching these goals. World Tourism Day 2011 Website: http://wtd.unwto.org/