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Friday, 29 August 2014 01:34 - - {{hitsCtrl.values.hits}}
Twenty-three beautiful young finalists of the Miss Universe China pageant have been touring Sri Lanka since the beginning of August 2014, and made a stopover at the historic Lake hotel in Polonnaruwa recently. The participants have chosen Sri Lanka as their destination getaway, following regional selections that will culminate in the Grand Finale of the Miss Universe China pageant, scheduled to be held in September in Shanghai.
Accompanying the contingent is Yue-Sai Khan, the Chinese American Emmy-winning television host and producer, successful entrepreneur, fashion icon, bestselling author and humanitarian who has a mammoth following in China. The Miss Universe China is organised by Yue-Sai Khan Productions, and is one of the most glamorous events in China gathering business leaders, celebrities, international VIPs and media.
“The Sri Lanka tour is the first overseas trip Miss Universe China has embarked on with all of the final contestants. We look at it not only as a holiday but as a great experience for the girls to get a glimpse of what Miss China’s role entails as a cultural ambassador who represents their own country as well as in learning and embracing all new cultures,” stated Yue.
The sheer scale and the significant growth of Chinese tourist arrivals to Sri Lanka within the last two years has made China the second largest source market for the country. From 55,000 arrivals recorded last year, the number has already exceeded 100,000 to date this year, and is expected to grow further by end 2014. In addition to the increase in tourist traffic, it has also been noted that the Chinese are now trending towards selecting popular and fashionable destinations for their holidays, and rely on celebrity experiences and endorsements when doing so.
Commenting on the Ceylon Hotels Corporation’s involvement in the tour itinerary Omer Idroos, Assistant Director Sales, Ceylon Hotels Corporation notes, “It is this insight that made us partner with this initiative by Cinnamon Hotels & Resorts and Sri Lankan Airlines so that we together can enhance presence for both the destination and brands in this market effectively.”
The ladies were treated to a signature ‘Rice and Curry Luncheon’ prepared with fresh local ingredients by master chef Thusitha, and was complimented by inherent Sri Lankan hospitality and an exceptional level of service that is synonymous with the Ceylon Hotel’s Corporation properties.
