Tourism Promotion Road Show 2017, USA

The second session of the Sri Lanka Tourism Promotion Road Show was held at Kimpton Hotel Monaco in Washington DC, USA on 3 October. 13 Sri Lankan companies and the Sri Lanka Tourism Promotion Bureau (SLTPB) participated in the Road Show, which was organised by the SLTPB for the first time in the USA. This was the second day of the Road Show, which started on 2 October in New York. Companies such as Jetwing Travels Ltd. and Aitken Spence Travels were among the participants in this key event. 

The Road Show, attended by more than 15 travel companies in Washington DC was inaugurated by Prof. Gamini Keerawella, Charge de Affaires a.i. of the Embassy of Sri Lanka in Washington D.C. in the presence of Madhubani Perera, Director – Marketing and Chameera Peiris, Assistant Director – Marketing of the Sri Lanka Tourism Promotion Bureau. In his inaugural speech, Prof. Keerawella highlighted the importance of the US market for Sri Lanka citing the statistical evidence of the US out-bound market. Displayed at the venue were pictures of tourist attractions, illustrating the beauty and the rich cultural heritage of Sri Lanka. Tourist brochures were available for the visitors, and the show highlighted the many aspects of the great potential Sri Lanka has to become a major tourist destination in the world. The visitors notably showed a significant interest on wedding tourism, culinary and cruise liners subsequent to the comprehensive presentation made by Madhubani Perera, which covered all aspects of Sri Lanka tourism, including the potential investment opportunities in the tourism sector. 

The last session of the Road Show was scheduled to be held at Sofitel LA at Beverly Hills in Los Angeles on 5 October.

Organising of the Road Show was coordinated by the Embassy of Sri Lanka in Washington DC.