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The Arabian Travel Market (ATM) is a travel and tourism event, organised annually in Dubai. This is the largest tourism event which provides global exposure and business and travel opportunities for the tourism sector in the Middle East.
The 25th edition of ATM was kick-started at Dubai World Trade Centre yesterday. The Sri Lanka Tourism Promotion Bureau (SLTPB) has been participating in this event since 2003 along with the members of the travel and tourism industry in Sri Lanka. This year, 60 members of the industry who have pledged to take part have affirmed that participation is key to helping Sri Lanka bounce back resiliently.
The opening of the Sri Lanka Tourism pavilion at ATM took place upon observing two minutes of silence in honour of the people who died as a result of the horrendous terrorist attacks which took place on Easter Sunday.
A book of condolences was placed at the Sri Lanka pavilion for visitors to sign and write their messages of sympathy to the families of the victims.
Participation at ATM has given the opportunity for Sri Lanka Tourism to brief the international hoteliers, destination management companies (DMCs) and the global media on the current situation, steps taken by the Government to support the tourists affected, and to reassure the world that all possible measures have been taken to ensure the safety and security of tourists. A press conference has been organised by SLTPB. A large number of international journalists and TV channels are expected to attend the briefing.
The Sri Lankan tourism industry stands united with the rest of the world against terrorism, stating that as the country mourns this horrific tragedy, we must move forward with our enduring Sri Lankan resilience to restore the world’s faith in our beautiful island home and our hospitality, which is the heart of the Sri Lankan way of life.
