Sri Lanka promotes tourism at International Book Fair in Frankfurt

Monday, 28 October 2019 00:00 - - {{hitsCtrl.values.hits}}

A Sri Lanka Tourism and Tea Pavilion was opened at the Gourmet and Tourism Gallery of the ‘Buchmesse’ International Book Fair in Frankfurt am Main, Germany from 16 to 20 October. This fair gave an ideal opportunity to showcase Sri Lanka tourism for the first time at the ‘Buchmesse’ which is the world’s largest book fair attended by publishers, distributors and retailers from across the world as well as other visitors. The event was organised by the Consulate General of Sri Lanka in Frankfurt, in collaboration with the Sri Lanka Tourism Promotion Bureau.

Over 20,000 visitors patronised the Sri Lanka Pavilion which was a major highlight at this year’s fair. Over 7,000 exhibitors and nearly 10,000 journalists participated in this year’s fair.

The Sri Lanka Pavilion was declared open by Consul General of Sri Lanka in Frankfurt Madurika Weninger and the Vice President of the ‘Buchmesse’ Claudia Kaiser in the presence of a distinguished gathering.

In her remarks the Consul General spoke about adding value to the Buchmesse by introducing ‘product Sri Lanka’ as a never to be missed destination for the discerning traveller. The Consul General highlighted that Sri Lanka tourism companies are offering a wide range of tailor-made tour packages to suit the travellers’ requirements. A captivating three-minute video was shown thereafter on Sri Lanka’s fascinating tourist attractions.

Tourism and travel information counters and daily tea demonstrations promoting Sri Lankan brand names were among the highlights of this event.