Minor Hotels Group takes stake in Global Hotel Alliance

Tuesday, 13 November 2018 00:00 - - {{hitsCtrl.values.hits}}

Minor Hotels Group has invested $ 3.2 million in acquiring a 10% stake in the Global Hotel Alliance (GHA).

As part of this investment, Minor Hotels CEO Dillip Rajakarier will join the GHA Board of Directors.

The GHA, celebrating its 15th anniversary next year, is currently investing in new CRM and shared technology to build on the success of the Discovery loyalty program. Minor has been part of the GHA since 2007, first entering with the Anantara brand.

Rajakarier said: “Since joining the GHA in 2007 we have grown and developed our own brands and continue to acquire new ones, and the membership of GHA fits well with our multi-brand strategy. GHA has consistently demonstrated the value of global customer reach and a strong CRM and loyalty program for our hotels, and so we are delighted to be able to take our place as a shareholder in the business, with the opportunity to help guide its growth over the coming years.”

The 13 million Discovery members will produce $ 1.7 billion in room revenues in 2018, of which around $ 125 million is from customers moving between its member brands. GHA plans to double those numbers in the next few years, as independent brands look to collaborate with each other to share the common challenge of competing with the ever-consolidating major brands and third party distribution providers.

Minor Hotels Group, a Thailand-based hotel owner, operator and investor, currently has a portfolio of over 160 hotels and resorts in 23 countries across Asia Pacific, the Middle East, Europe, South America, Africa and the Indian Ocean.