Havas Media along with agxa wins digital media mandate for Sri Lanka Tourism

Friday, 12 October 2018 00:00 - - {{hitsCtrl.values.hits}}

Following a multi-agency pitch, Havas Media India (Havas Media is the main media brand in the Havas Group and operates in 144 countries) partnering with the local partner in Sri Lanka, agxa, won the digital media mandate of Sri Lanka Tourism Promotion Bureau (SLTPB). agxa is partnering with Havas Global for digital marketing initiative for leisure and hospitality cluster.

Sri Lanka Tourism Promotion Bureau (SLTPB) is the authoritative Government body responsible for handling all marketing and promotional activities related to the travel and tourism industry of Sri Lanka.

The SLTPB intends to launch a global destination marketing campaign for Sri Lanka over a period of three years. The campaign will be an integrated brand campaign focused on promoting awareness of tourism products in Sri Lanka, increasing the number of tourist arrivals, and targeting more high-value tourists in order to achieve the targets laid out for the sector.

Minister of Tourism John Amaratunga said, “A transformation of the tourism industry is required to make Sri Lanka competitive in the global travel market place. Our vision is to be the world’s finest island for memorable, authentic and diverse experiences. SLTPB’s aim is to provide improved quality of services and service delivery by embracing digital and social mediums.”

Havas Media Group CEO – India and South Asia Anita Nayyar said, “Sri Lanka is a vibrant, exciting and cultural destination and tourism is an incredibly important sector with over two million visitors each year spending approximately $ 3.5 billion. According to a study conducted by Havas Group, travel and tourism ranks No. 1 as the most meaningful category globally and brands that are meaningful enjoy 60% higher chance of purchase in this category.”