Emirates crowned World Class Airline at APEX Official Airline Ratings

• Pinnacle award category recognises world-class excellence based on certified passenger feedback on products and services, health and safety and sustainability

Emirates has been named World Class Airline at The APEX Official Airline Ratings awards, becoming one of the first airlines to be recognised in this new award category that stands at the pinnacle of all APEX Passenger Choice awards. 

In addition, Emirates was renewed as Five Star Airline by APEX, and clinched its fourth APEX Passenger Choice Award for Best Entertainment at the APEX/IFSA Awards ceremony, the industry’s largest in-person event of the year.

Developed in conjunction with Yates and Partners, the new “World Class Airline” award is unique in considering not only an airline’s services and products, but also its health and safety, and sustainability efforts – reflecting the expectations of today’s customers and key focus areas for the airline industry.

Like all APEX awards, the “World Class Airline” accolade was based on independently verified and audited ratings from over a million air travellers.

Emirates Airline President Tim Clark said: “This is an honour dear to my heart, as it celebrates the amazing work of our worldwide team at Emirates in reaching the new pinnacle of APEX World Class. This recognition is due to the tireless work and efforts by the people of Emirates in delivering safe journeys, stepping up to sustainability initiatives, and in delivering the highest standards of service. I’m confident the World Class paragon will play a very important role in our industry, helping advance a focus on sustainability for the betterment of our world. On behalf of all of us at Emirates, we’re proud to be one of the first airlines worldwide to be named APEX World Class.”

APEX Chief Executive Officer Joe Leader said: “Emirates’ continuous improvements in passenger experience permeates in their every effort. The exceptional service, leading IFEC, pristine health safety practices, and new fuel-efficient aircraft orders underline the values we hold dear with Emirates as an APEX World Class airline.”

Operating modern and fuel-efficient aircraft always has been central to Emirates’ business model and it the airline’s ongoing, multi-billion dollar commitment to passenger comfort, and to reducing its environmental impact. Emirates also has a long-standing comprehensive fuel efficiency programme that actively investigates and implements ways to reduce fuel burn and emissions, wherever it is operationally feasible. 

At the recent Dubai Airshow, the airline signed an agreement with GE Aviation to develop a programme that will see an Emirates Boeing 777-300ER, powered by GE90 engines, conduct a test flight using 100% Sustainable Aviation Fuel (SAF). Emirates is also a proud member of the Clean Skies for Tomorrow coalition, established by the World Economic Forum.

Against the backdrop of the pandemic, Emirates led the industry on many initiatives to assure customers and build travel confidence. This included: being the first to introduce complimentary COVID-19 travel medical cover all customers, fast-tracking refunds, offering generous waiver and rebooking policies, and helping its loyalty programme members retain tier status and miles. 

In addition to enhanced hygiene protocols, Emirates also rolled-out several initiatives to enhance health and safety, and ease the customer journey, including: being the first airline to sign up to roll-out the IATA Travel Pass across its global network, fast-tracking the installation of advanced biometrics technology at its Dubai hub for smooth processing and a contactless airport experience.