Cinnamon FOT discusses future of wellness tomorrow via virtual conference

Monday, 15 June 2020 00:00 -     - {{hitsCtrl.values.hits}}

Droga and Co. Founder Katherine Droga
GOCO Hospitality CEO and Founder Ingo Schweder
Siddhalepa Group Managing Director Asoka Hettigoda

The second edition of the Cinnamon Future of Tourism Summit – Virtual Conference will be held on 16 June on the theme ‘The Transforming Interface of Wellness Tourism’. 

The conference will be on Facebook Live with speakers GOCO Hospitality CEO and Founder Ingo Schweder, Siddhalepa Group Managing Director Asoka Hettigoda and Droga and Co. Founder Katherine Droga, moderated by Cinnamon Hotels and Resorts Head of Brand Marketing and John Keells Group Vice President Dileep Mudadeniya. 

The panellists who are knowledge experts in the field will discuss and deliberate their views on the emerging trend of Wellness Tourism in Sri Lanka post-COVID-19. The global pandemic has created new challenges and resulted in new opportunities and collaborations in the field of wellness. The discussion will also include how wellness has changed travel: airports, airlines and lodging, the necessity to understand the wellness consumer, the relationship between wellness and hospitality and the ways in which hospitality businesses can optimise in the wellness space post-COVID-19. 

The growing popularity of wellness tourism has seen it branching through many niches from nature emersion to sound healing and wellness sabbaticals. The industry has looked promising, with many people turning to health and wellbeing as a priority. However, the recent events relating to COVID-19 have given this industry a different turn, opening new opportunities to reach this growing segment. The Global Wellness Institute (GWI) estimated that wellness tourism was growing more than twice as fast as general tourism. According to a Global Newswire report, demand from millennials is promising with growth potential in urban wellness which includes spas in cities and towns. 

The Cinnamon Future of Tourism virtual conference takes on this timely theme to gain insight into the health and wellness tourism in Sri Lanka segment, understanding the competitive advantage, key traveller types, and wellness facilities operators can look to attract. Furthermore, areas of discussion will expand to Ayurveda – the relationship to wellness, the ways to make it relevant with millennials and even the strategies to promote Sri Lankan wellness and Ayurveda.

Commenting on the second edition of the FOT virtual conference, Dileep Mudadeniya stated, “The world is resetting with wellness in the forefront of tourism. The FOT Virtual Conference will discuss trends and predictions in wellness post-COVID-19, the future of holistic wellness and the resurgence of Ayurveda, and how wellness brands and hotels can collaborate to launch interesting services and reach new customers.”

Cinnamon Future of Tourism – Virtual Conference 2020, will be held on 16 June, 3-4 p.m. on Facebook Live. Please register on or contact 71 7118111 for inquiries.

Cinnamon Future of Tourism 2020 is in partnership with Xiteb as the Official Digital Partner.