Mobile that only makes calls may end baffled smartphone users’ woes

Saturday, 27 November 2010 00:10 - - {{hitsCtrl.values.hits}}

London (ANI): In the age of multi-function smartphones, a Dutch advertising agency has launched a mobile just to make and receive calls.

e no-frills ‘John’s Phone’ can’t follow Twitter feeds iPhone-style, won’t check Facebook, play MP3s, run apps or even receive texts.

However, it boasts a battery life of three weeks and has a manual just one page long.

Meanwhile the ‘built-in’ address book is a pen and paper notepad - hidden behind a flap on the back.

The gadget is 10.5cm long - slightly smaller than an iPhone.

Its makers, Dutch advertising agency John Doe, hope it will be a hit with older buyers confused by modern technology and youngsters who are buying their first phone.

Dubbed the ‘anti-iPhone’, the device costs from 59 pounds to 67 pounds in various colors. The only modern feature is the ability to assign ten speed-dial numbers. “At a time when there is an abundance of choices and oppressive channels, we wanted to develop a simple gadget,” the Sun quoted the phone’s designer, Diedriekje Bok, as saying.