vivo returns as title sponsor for IPL 2021

Saturday, 17 April 2021 00:00 - - {{hitsCtrl.values.hits}}

vivo, the innovative global smartphone brand, has returned as the title sponsor for the Indian Premier League (IPL) 2021.

After taking a break last year, vivo has retained the position on the same terms as the previous deal. This association testifies vivo’s commitment to providing an interactive experience to its customers.

Expressing delight on the return, vivo Sri Lanka CEO Kevin Jiang said: “IPL is a highly influential game not only in India but also in Sri Lanka, and we are happy to restore our partnership with the league. As a youth-centric brand, vivo focuses on consumer centricity, and our association with the IPL will help us better connect with them and therefore expand our brand presence. Cricket is a sport that binds the youth of Sri Lanka and over the years, our association with the league has helped us strengthen our relationship with consumers and bring joy to them.”

With its technological advancement and consumer-centric approach, vivo has been a leader in the global market. While the year 2020 was difficult for industries across, vivo, with its agile business strategy, has picked up pace in the market and witnessed successful results. As per the GFK report, vivo held a 27% market share and marked an annual growth of 10% last year when the industry shrank by 17%.

The brand has aggressive plans to expand its product portfolio and launch devices across price points. vivo aims to strengthen its position in the premium segment by launching premium offerings this year. They will also continue to focus on introducing game-changing innovations catering to evolving consumer needs.