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Sunday Dec 15, 2024
Saturday, 26 November 2016 00:01 - - {{hitsCtrl.values.hits}}
A giant of its industry, Valvoline is one of the most recognised motor oil companies in the world and has signed a multi-year agreement with the Blues. Like Manchester City, Valvoline, which was founded 150 years ago, has a rich history and shares the Club’s desire for innovation and optimum performance. Supporters will be at the forefront of the partnership as both parties combine on a series of marketing campaigns, which will bring them closer to their respective fans and customers.
Valvoline has been ‘Keeping the world moving since 1866’ and the shared pride in progress and excellence will be prominent throughout this relationship, with ‘keep moving’ set to be a key theme. Damian Willoughby, Senior Vice-President of Partnerships for Manchester City Football Group, is pleased to have secured this new global partnership. Commenting on the deal, he said: “Everyone at Manchester City is excited to kick-off our partnership with Valvoline.
“As a globally recognised organisation which operates across a range of markets where our fan base is strong and continuing to grow, we are looking forward to collaborating with them to connect with our global supporters in new and engaging ways.Innovation and progress are at the heart of both of our organisations and working together will allow us to develop creative campaigns everyone can enjoy.”
“We are indeed pleased to partner the Manchester City Football Club as their official lubricants partner. Sponsorship is one of the many ways we contribute to communities across the globe. We are involved in a diverse range of activities that reflect our values of our brand, our staff and our desire to make a positive impact in people’s lives,” stated Shehan Perera, Country Manager – Sri Lanka, Maldives, Pakistan and Afghanistan, Valvoline International. Sports sponsorships have been a significant driver of the brand and throughout its 150 years in business, Valvoline has been synonymous with a variety of sports especially international motor racing events such as NASCAR in the USA, WRC in Europe and Super Car in Australia and New-Zealand. Its long-term sponsorship of motorsports ensures regular product tests are carried out on its products in its state of the art laboratories thatassure high-speed automobile performance on track and roads.
Its extensive product portfolio includes advanced options to best service engines and vehicle needs worldwide, such as VR1 Motor Oil, MaxLife Higher Kilometer, SynPower Full Synthetic, Zerex antifreeze, Premium Blue Diesel, NextGen motor oil created with 50% recycled oil, Valvoline Motorcycle Oils, Valvoline Coolants and Valvoline Professional Series Service Chemicals.
United Motors Group (UML), one of the country’s oldest automobile companies, is the sole distributor for Valvoline lubricants in Sri Lanka.
