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The Prima Group, in partnership with Sri Lanka Cricket, has made all plans to commence the Prima Champions Cup 2011, Under 15 Inter-district and inter provincial Tournaments.
The press conference was held at the SLC headquarters on 4th October 2011 with the participation of all senior officials from SLC and Prima Group.
Group General Manager of Prima Group-Sri Lanka Tan Beng Chuan, stated ‘It is our great pleasure to sponsor this Under 15 Cricket Tournament for the 5th consecutive year, as we recognize the need to encourage and harness young cricketing talent. We are happy to announce that this partnership with SLC will continue until 2012 and help young cricketers to become excellent National Level Players”
Speaking at the ceremony, Sajith Gunaratne, Senior Business Manager and Senior Marketing Manager said “Our commitment to develop junior cricket in Sri Lanka will go beyond this tournament. As always Prima will provide all teams with total nutrition and cricket gear while all teams will receive professional guidance from SLC coaches, thus ensuring all teams compete equally. With the help of SLC, we have conducted over 30 coaching camps during the last five years, for under 13 & under 15 cricketers and will continue in the coming years. We have also developed coaching posters with the guidance of Sri Lanka Cricket to educate finer points on batting, bowling, fielding and wicket keeping to be distributed among the entire coaching staff of Sri Lanka Cricket.”
He also thanked SLC for giving these young cricketers an opportunity to play at international cricket venues.
Prima Champions Cup Under 15 District and Provincial Cricket tournaments will undoubtedly help the young cricketers to gain their confidence and experience in the coming years. With view to showcase their cricketing talent these matches will receive TV coverage and the final match will be telecasted live on Channel Eye next month.