Ten Sports acquires Sri Lankan cricket TV rights

Thursday, 6 March 2014 00:49 -     - {{hitsCtrl.values.hits}}

Zee’s Ten Sports has sealed an international cross platform deal to broadcast Sri Lanka’s international cricket matches until March 2020. Content in English, Hindi and other regional languages will be distributed by Ten Sports on behalf of the Sri Lanka Cricket Board (SLC) in over 100 countries via its international affiliates and other broadcasters. “We will work closely with the Sri Lanka Cricket Board and invest in production and marketing to ensure that Sri Lanka cricket reaches its full potential. As we have done with other rights, we will aim to innovate and create an exciting visual spectacle for international viewers,” said Ten Sports CEO Rajesh Sethi. Ten Sports already holds the broadcast rights for the cricket boards of South Africa, Sri Lanka, Zimbabwe and the West Indies. It also broadcasts a range of sporting events including WWE, UEFA Champions League, French League 1, US Open Tennis, ATP, WTA, Capital One Cup, European Tour, and Asian Tour Golf. Both the Asian Games and Commonwealth Games will also be aired on Ten in 2014.

 Rampaging SL take on lowly B’desh in Asia Cup ODI

Mirpur, 5 Mar (PTI): On a rampaging run with three wins in as many matches, table-toppers Sri Lanka will look to continue their unbeaten streak when they take on a demoralised Bangladesh in an inconsequential one-dayer of the Asia Cup cricket tournament here today. Four-time champions, Sri Lanka cruised into the finals of the Asia Cup, riding on their invincible run in the tournament where they defeated Pakistan, India and Afghanistan in their last three matches.