SLC appoints wOw.lk as online ticket service provider

From left: Senior Manager - Customer Experience Shennon Ashan Perera, Head of Information Technology Mohamed Shamly Faleel, COO Rakitha Welagedera, CEO Sheyantha Abeykoon, SLC CEO Ashley De Silva, Management Information Systems Executive Sachira Ranaweera and Nadeeshan Suriyaarchchi

wOw.lk, Sri Lanka’s premier e-commerce site, recently entered into an agreement with Sri Lanka Cricket to exclusively manage and operate an online ticketing portal for all international cricket matches hosted in Sri Lanka. 

From 9 October onwards, all tickets for matches in Sri Lanka, have been available online on www.wow.lk/srilankacricket and www.srilankacricket.lk. wOw.lk is owned and operated by Digital Commerce Lanka (Pvt) Ltd, a wholly owned subsidiary of Dialog Axiata PLC, the principle sponsor of Sri Lanka Cricket.  

Commenting on this agreement, Sri Lanka Cricket CEO Ashley De Silva opined, “Providing convenient and digital access mediums for our local fan base has always been a priority on the road map for us. We are very pleased to solicit the services of wOw.lk, a leader in this domain and a part of the Dialog Axiata Group to provide us with a hassle free online solution for cricket fans, which enables them to conveniently purchase tickets.”

Since its inception in 1975 as a national sports body, Sri Lanka Cricket has been the governing authority of the game in the country. Operating under the mandate of the Ministry of Sports, Sri Lanka Cricket continuously strives to ensure the overall development of the game, at a grassroots and international level. All national and international cricket matches that are played in Sri Lanka come under the purview of Sri Lanka Cricket and all online purchases will now be redirected to the wOw.lk website. 

Commenting on the partnership, Digital Commerce Lanka Ltd. CEO Sheyantha Abeykoon the company that owns and operates wOw.lk stated, “This is a watershed moment for the company as we partner and institution like Sri Lanka Cricket in providing an  online seamless ticket booking process for cricket fans across the country. With this partnership, we’ll be able to make tickets more accessible and we will also be able to make the purchasing process easier and more convenient for cricket fans. We see it as a pivotal part of our journey in trying to digitally enhance the lives of Sri Lankans across the country.”