Prima Kottumee kicks off hot and spicy big match fever

Wednesday, 14 March 2012 00:02 - - {{hitsCtrl.values.hits}}

Popular youth brand Prima Kottumee has plans to make the Big Match season more exciting and lively this year.

Ceylon Agro Industries (Prima Group –Sri Lanka) Senior Business Manager and Senior Marketing Manager Sajith Gunarathna said, “We are planning to take the big match fun to a new level during this season starting early March plus we are partnering with several media stations and conducting many interactive and fun activities with schools and all cricket lovers to kick start the season.”

Starting with the Thurstan Isipathana Big Match which was held on 24 and 25 February, Prima Kottumee will cover a number of key matches in Colombo and outstation areas of Kandy, Kurunegala, Galle and Matara.

Prior to the matches, there will be visits to the respective schools where students will be treated to Papare music and be given the chance to wish their respective teams for the big matches, at the school grounds. The students will also be able to participate in innovative games and contests providing them with an opportunity to have fun while cheering on their respective teams.

A signature campaign is among the novel interactive features planned by Prima Kottumee. A larger than life bat will be signed by the students of both schools wishing their team success and thereafter presented to the team.

Prima Kottumee sponsored Papare bands will provide the music to these events while the cycle parades planned for big matches will also get a new look with a double-decker Hot and Spicy fun bus being arranged to follow the route.

In addition, big match countdowns are planned over the air waves until end March on multiple media channels. On air competitions will also be broadcast as well as interviews with captains and past cricketers and discussion on big match history.

With this big match initiative Prima Kottumee has fuelled the big match fever in the country, truly signifying that with prima Kottumee the big matches are “Fun Thamai”.