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Friday Dec 13, 2024
Monday, 17 October 2016 00:01 - - {{hitsCtrl.values.hits}}
Malaysia Airlines Berhad (MAB) has struck a deal with Liverpool Football Club to become their Official Global Airline Partner.
The deal brings together two major international brands, Malaysia Airlines and Liverpool FC, who have won 18 league titles and are the five-time champions of Europe.
Under the partnership, Malaysia Airlines will be exclusively designated as the ‘Official Global Airline Partner of Liverpool Football Club’, providing Malaysia Airlines with numerous benefits including LED and static board brand exposure at each home game at Anfield stadium and exposure on the Liverpool FC website, publications and Facebook page, besides co-branding opportunities in merchandising rights and customer engagement through experiential experiences such as pitch-side access in Liverpool with players and legends. The airline will also have access to players to be featured as ambassadors and in all related communication material.
Record winner of eight League Cups, Liverpool is one of the best-supported clubs worldwide and allows Malaysia Airlines to reach an international audience of more than one billion. This is especially so in key markets such as China where Liverpool has around 40 million followers.
Additionally, Malaysia Airlines will benefit from football clinics with Club International Academy coaches delivering coaching and coach education programs both on and off the pitch. This enables the airline to provide exposure to young Malaysian players, providing them access to both the best coaching environment and expertise possible, following the same training which is delivered to Liverpool stars.
Malaysia Airlines Chief Executive Officer Peter Bellew said: “We are delighted to welcome Liverpool FC to the Malaysia Airlines family. Both brands have a long and illustrious history with similar cultures rooted around a sense of family. Liverpool FC is one of the most followed clubs in the world, including around 100 million in South East Asia and 40 million in China, our key markets. Additionally, the partnership will go a long way in increasing awareness of Malaysia as a tourist destination to a huge global audience.”
Liverpool FC Chief Commercial Officer Billy Hogan said: “Liverpool and Malaysia have always shared a special passion for football; when we visited Malaysia on our pre-season tour in 2011 and 2015, the reception was incredible. The partnership is a reflection of this bond and we are very much looking forward to a bright future working with Malaysia Airlines.”
