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“I would strongly urge Dialog to make this a national campaign using not only below the line activations but also use digital communications like Facebook, Instagram and Pinterest in a relevant manner as almost four million people in Sri Lanka are now connected on digital media. I want sports to be the healer in this key time period that Sri Lanka’s history is been rewritten,” said Minister Dissanayake on behalf of the Maithripala Sirisena Government.
The Minister quipped that it is strange how he has to make this call on cricket as it was around 30 years back that his father Gamini Dissanayake made a similar call to Sri Lanka when the country was fighting for test status that was secured that year.
“I will be watching the momentum that this campaign can pick-up, and please let me know how the Ministry can sport such initiatives of the private sector so that we make Sri Lanka a PPP driven country(Private, Public and People) than just selected organisations and families that ran Sri Lanka in the last 10 years.”