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“The viewership for the opening match was bigger than in 2013 – 4.4 versus 4.1 ratings. When compared to the first seven days of last season, the online viewership has doubled – 12 million compared to 6 million.” he added to support his statement with numbers.
“The page views on the website have been 50% higher till 26 April – 89 million page views. On Facebook page, we have had 6 million likes. At the end of 2013, it was at 3.3 million. On Twitter, we have 1.4 million followers, up from 1 million last year, making it the first Indian brand to achieve this,” the former Indian captain said.
On being asked about why UAE was chosen over other venues, he said: “It (UAE) is an option that we will always have, not just to the UAE, but other neighbouring countries. The timing is crucial because of the telecast angle being so important, also the weather. I gather one of the reasons Sri Lanka wasn’t there was because of the monsoons. Bangladesh had just had the Asia Cup and the World T20, and we were concerned that the pitches would be tired,”
The 64-year-old was full of praises about the UAE. “The pitches here have been excellent. There’s been enough in it for quick bowlers; it hasn’t been a one-sided contest. The size of the grounds makes a difference to the franchises. Ticket sales earn the franchises money. These are all factors when we think about taking the tournament out of India.” he signed off.