Hayleys Consumer fosters cricket at grassroots level

Saturday, 29 January 2011 00:01 -     - {{hitsCtrl.values.hits}}

Hayleys Consumer, a fully owned subsidiary of Hayleys PLC and a household name representing many well known international brands which include market leaders such as Philips lighting, Fujifilm and P&G products has signed up with Sri Lanka Cricket and the Colombo Colts Cricket Club (Colts) in an endeavor to develop promising talent, by sponsoring club cricket.

Club cricket has now become an important avenue by which new and dynamic talent gets channeled into the national team. Thus, club cricket has become a mechanism to identify and nurture this talent and be a spring that continuously feeds the national team with new players, an important mechanism that is required for a test playing nation as ours.

Hayleys as a corporate has always come forward to help local communities in many spheres of life, in an attempt to improve their standard of living. This fact was well established by Hayleys being judged ‘The Best Corporate Citizen’ for 2010 by the Ceylon Chamber of Commerce, bearing testimony to the impact of Hayleys in the CSR area. This was the fourth occasion that Hayleys was adjudged “The Best Corporate Citizen”.

As the company’s very first foray into the sporting arena, Hayleys is proud to be associated with Colombo Colts Cricket Club, one of the premier cricket clubs in the country, and to be playing a vital role in the individual development of players as well as the overall development of cricket, both at national and international level.

Colts has been in the cricketing arena for well over 30 years and produced many key players who have gone on to play for the national side, including opening bowler and match-winner Chaminda Vaas and probably the most promising youngster in the national side, Angelo Mathews. In addition, the club has also produced upcoming young players in the likes of Nuwan Kulasekara, Jeewantha Kulathunga, Thisara Perera and Malinda Warnapura.

All three players in this venture are confident this partnership will be mutually beneficial for all parties, paving the way for more ventures of similar vein in the future, with the youth of the country being the ultimate winner, with better and brighter prospects for their future.