Tuesday, 10 February 2015 00:01
Continues its efforts to strengthen the game
Etisalat Lanka further strengthened its association with Sri Lanka Army by acting as the principal sponsor of their rugby team for the second successive year.
The sponsorship was forged between the two organisations as a means to continue their joint effort of strengthening rugby in Sri Lanka.
Sri Lanka Army is an integral part of the growth initiative of Etisalat Lanka, which is a company which has strong brand association with diverse segments across Sri Lankan society. The Sri Lankan Army Rugby Club - which was created in 1963 - brings more than the spirit of the game to the field. It boasts a team which evokes national pride and valour.
The Army Sports Club has been able to produce a strong rugby team, with the soldiers performing creditably on the club rugby circuit during the recent past.
During the past decade rugby has been identified as a sport which has gained immense popularity and a loyal fan base which includes both young and old alike. As a promoter of local sports, Etisalat is keen on enhancing the game throughout Sri Lanka by extending its global corporate strength.