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Tuesday, 31 January 2017 00:00 - - {{hitsCtrl.values.hits}}
Popular local sports footwear brand, AVI has announced itself as a joint sponsor of Sri Lanka’s visually handicapped cricket team for the upcoming second T-20 World Cup Cricket for the Blind 2017. The tournament will begin on 28 January and end on 12 February in India.
The brand’s primary focus of the sponsorship, which came into existence as part of the company’s CSR initiative, is to aid in the development of local talent and to empower players so that they may earn recognition for themselves on the national and international pitch.
Commenting on the partnership, Kaushalya Perera – Director D. Samson & Sons Ltd. stated: “It is our intention to go beyond mere sponsorships as part of our Corporate Social Responsibility. We believe that our partnerships should truly be of value to the beneficiaries. AVI is a purely Sri Lankan sports shoe brand which will literally take our sports teams the extra mile. Partnering with the National Visually Handicapped Cricket team is an honour as they are testimony of the spirit of challenging and overcoming limitations, which is a value we at DSI nurture.”
Over the years AVI’s range of sports footwear has developed according to the latest technology in order to ensure that the wearer may gain maximum performance in the respective sport. The brand is known for its wide range of sports footwear for Cricket, Athletics, Badminton and Volleyball, which is presented to the Sri Lankan Public within an attractive and affordable price range, through DSI showrooms islandwide.
AVI’s sole distributor, D. Samson & Sons Ltd. is the main marketing and distribution arm of the DSI Samson Group and is also one of the largest retail networks in the country that provides footwear, accessories and apparel to the local customer.
The company is the only distributor of local footwear brands; DSI, Ranpa, Samsons, Jessica, Silviar, Waves, Beat, Supersport and AVI, while also serving as the distributor of international brands such as, Reebok, Puma, Fila, Clarks, Florsheim and Redtape. The network of the organisation spans more than 200 company outlets, 4000 dealers and 50 sales representatives islandwide.
