Alpha Orient Lanka Limited, a member of the world’s number one travel retailer as well as the leading duty free merchant at the Bandaranaike International Airport (BIA); commenced another exciting mega promotion, ‘Cricket Fever 2011’ on 1st February to coincide with the Cricket World Cup.
From left: Dimantha Kinigama – CEO : Alpha Orient Lanka Limited (AOLL), Kamal Ratwatte - Deputy Chairman : Airport and Aviation (Sri Lanka) Limited (AASL), Yohan Jayaratne – Executive Director : AASL, Geeth Karunaratne – Head of Commercial and Properties : AASL and Nanda Nair – Director : AOLL at the promotion launch.
Alpha Orient Lanka duty free shop front (Arrivals) with ‘Cricket Fever 2011’ promotion décor
The Cricket campaign was inaugurated under the patronage of Kamal Ratwatte, the Deputy Chairman of Airport and Aviation Services (Sri Lanka) Limited.
Customers who spend US$ 50 on selected products at arrival or departure duty free shops at the Bandaranaike International Airport will stand a chance to win exciting daily and weekly prizes.
As the promotion continues for 8 weeks, weekly winners will be selected through tear-off cards. Each weekly winner and their chosen travel partner will enjoy a thrilling helicopter ride from Colombo to Dambulla with all inclusive stay at Amaya Lake with fine dining and an opportunity to catch the live excitement of Cricket World Cup Finals on giant screen.
More than 5000 winners will also walk away with Sri Lanka Cricket T-shirts, Caps and other Cricket merchandise at part of this promotion.
Commenting on the mega promotion at the inauguration, Dimantha Kinigama, CEO of Alpha Orient Lanka Limited said, ‘Alpha Orient Lanka will add Cricket excitement & inculcate a sense of patriotism among Sri Lankan passengers during the next two months. The wider audience of tourists visiting from Cricketing Nations will also relate to the “Cricket Fever” campaign. This promotion offers the customer a chance to win novel cricketing gifts and the grand prize … a chance to watch the finals in style with once in a life time experience – a Helicopter ride’.
Alpha Orient Lanka shops at the island nation’s first entry and last exit points, have been decorated with national flags, player cut-outs and other related Cricketing memorabilia giving newcomers their first feel for the buzzing Cricketing atmosphere that awaits them. The Cricket Fever will start the moment you step into BIA.