Friday Dec 13, 2024
Friday Dec 13, 2024
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In a revolutionary initiative, the renowned multi-national automobile brand, TVS has partnered with two of the biggest cricketing encounters in Sri Lanka, in a bid to drive inter-school sportsmanship and to encourage student participation in a distinguished game which is loved the world over.
Stepping in as sponsor for the Battle of the Brothers, the much-awaited cricketing encounter between Thurstan College and Isipathana College and the Battle of the Gold, between the Prince of Wales College, Moratuwa and St. Sebastian’s College, Moratuwa, TVS awards each ‘Man-of-the-Tournament’ a notable, world-class, premium bike, as a token of recognition of superior sportsmanship.
The automobile retail giant is renowned for partnering with sporting encounters on a national level, having been the title sponsor of the Bangladesh tour of Sri Lanka in 2019. TVS gifted the Man-Of-The-Match of each ODI encounter, namely the Sri Lankan cricketing heroes Angelo Mathews, Kusal Janith and Wishwa Fernando with the TVS NTORQ, a navigation-enabled, technologically superior sporty smart scooter.
Cricketing legend Lasith Malinga and The-man-of-the-series Angelo Matthews were also awarded a racing-enabled, best-in-class, TVS Apache RTR 310. This distinguished model is globally considered to be ‘scarily fast’, a feature that’s distinctive of Lasith Malinga, one of the fastest bowlers himself, and boasts features such as a track-tuned six-speed gear box and an on-board race computer.
Since its inception in 1963, the Battle of the Brothers has been widely considered to be one of the most anticipated cricketing face-offs and is the flagship sporting event which draws in hundreds of sports enthuses, including each school’s current and past student bodies. The year 2020 marks the 57th Battle of Brothers and the 40th (50 Over) One-Day encounter 2020.
Dating back even further, to 1933, is the Battle of the Gold cricketing encounter, which is marked as one of the oldest face-offs in Big Match history. The Battle of the Gold is widely renowned for producing prominent cricketers to the national stream. The year 2020 saw the 70th Battle of Golds and also marks the 35th (50 Over) One-Day encounter 2020.
TVS Lanka CEO Ravi Liyanage said: “Having been the 2019 title sponsor for the Bangladesh tour of Sri Lanka, TVS has cemented its footprint as a globally recognised sponsorship and awarding body of distinguished sporting events and is widely recognised at international level for its affiliation with the long-honoured game of cricket. The TVS Cup 2019 saw the Sri Lankan cricketing team make history, creating a record whitewash and breaking its 44-month long losing streak, which is an iconic testament to the drive and mandate of this great partnership. This time around, by collaborating with two of the most awaited Big Match encounters in Sri Lanka, TVS aims to encourage and motivate a passion for cricket at school level and more importantly, amongst the youth of today themselves.”
TVS Head of Marketing and New Business Development Ushan Wijewardena said, “With the Big Matches being some of the biggest local sporting events in Sri Lanka’s annual school calendar, it was only fitting that TVS step into the role of event partner, being a brand that specialises in sporty scooters and encourages exceptional sportsmanship. The local Big Match cricketing encounters are founded on the competitive spirit of young sporting enthuses and exude the youthful appeal and sporting drive that the brand TVS stands for.”
‘Man-of-the-Tournament’ of each cricketing encounter will be awarded the TVS NTORQ 125 Race Edition Scooter, which is exclusively designed to excel in terms of performance, style and technology. This model boasts of over 30 first-ever features including signature LED DRLs, LED headlamp, hazard lamp, digitally-enabled console, ‘Smart Connect’, Bluetooth connection and TVS Connect which offers a special race-inspired user interface.
