Sri Lanka Cricket and My Cola Beverages sign 3-year partnership

Thursday, 2 July 2020 01:42 - - {{hitsCtrl.values.hits}}

My Cola Beverages Managing Director Mahinda Perera (second from left) and Sri Lanka Cricket Secretary Mohan De Silva handing over sponsorship agreement during the announcing of the My Cola official carbonated beverage partner of Sri Lanka cricket press conference. From left: Sri Lanka Cricket CEO Ashley De Silva, Sri Lanka T20 Captain Lasith Malinga and My Cola Beverages Executive Director/CEO Sharm Fernando looks on – Pic by Ruwan Walpola

My Cola Beverages Ltd. has been revealed as the official ‘Carbonated Beverages Partner of Sri Lanka Cricket’, after they entered into a three-year partnership with the country’s cricket governing body.

“We are happy to have My Cola Beverages, as our Carbonated Beverage Partner and appreciate their passion to be involved in working with Sri Lanka Cricket, which is passionately followed by fans from across the world,” said Sri Lanka Cricket Secretary Mohan De Silva announcing the partnership.

“The timing of this sponsorship also marks a significant moment for the game of cricket, which is gearing up to revive active competition for the benefit of the game and its fans, following the stoppage of all forms of cricket in the recent months, due to the COVID-19 pandemic.”

My Cola, which is engaged in manufacturing, marketing distribution and promotion of carbonated beverages in Sri Lanka is hoping to cheer up the supporters of Sri Lanka Cricket with its range of offerings such as Cola, Orange, Lemon, Berry (fruity), Ginger Beer (MGB), Cream Soda and Plain Soda.

Under the latest partnership, My Cola Beverages has the right to engage in the sale, distribution, dispensation, and service of Carbonated Beverage to all players, event attendees, officials, guest and VIPs at hospitality enclosures, accredited journalists, media persons and TV crew In all matches, whilst in return, My Cola will make a significant investment towards the promotion of the game of cricket in Sri Lanka. “It is indeed a significant milestone in our 16-year-old history to be appointed the Official Carbonated Beverage Partner of Sri Lanka Cricket which is the only international brand of Sri Lankan origin. We consider it a just reward for our tireless efforts in the recent past to develop a range of beverages of delightful flavours and quality on par with international brands,” said My Cola Beverages CEO Sharm Fernando.

“This strengthens our resolve to continue our pursuit of excellence which will give the consumers a memorable experience just like the great game of cricket. We are proud to partner with Sri Lanka Cricket to give the cricket loving nation a truly Sri Lankan experience exciting cricket and the amazing taste of My Cola beverages.”

Sri Lanka Cricket and My Cola Beverages exchanged its partnership agreement on 1 July during a special ceremony held in Colombo.