Siyatha Mr World competition powered by TVS Apache

Siyatha TV Chief Operating Officer Udaya Shankar, Model Shop Directors Sangeetha Weeraratne and Dhananjaya Bandara, TVS Lanka Chief Executive Officer Ravi Liyanage, TVS Lanka Marketing and New Business Head Ushan Wijewardena

Model Shop Directors Dhananjaya Bandara and Sangeetha Weeraratne, TVS Lanka CEO Ravi Liyanage, TVS Lanka Marketing & New Business Head Ushan Wijewardena

Stepping forward to assist Sri Lankan youth to reach the international arena, renowned automobile brand TVS partnered Siyatha TV recently to launch the Siyatha Mr World competition. The winner of the Grand Finale of the competition will be awarded a flagship model Apache RTR 200 by TVS. 

To commemorate the partnership, TVS Lanka CEO Ravi Liyanage handed over an Apache motor cycle to Model Shop Directors Sangeetha Weeraratne and Dhananjaya Bandara during a brief event held at the Hilton Colombo Residencies. The event featured the much celebrated TVS Apache RTR 200, renowned for its racing DNA, displayed on a purpose-built truck which will travel around the country on a mission to gather messages from well-wishers from the hometowns of the contestants.

“The Mr World competition looks for a number of skills, such as strength, character, passion, dedication to training, and talent of the youth on whom the judges deem fit to bestow the title.  As a brand that caters mainly to youth, we closely identify with these skills, and as such we are pleased to be part of the competition. We believe that many young Sri Lankans are ready to compete at an international level, and as a brand that celebrates youth, we believe that it is our duty to give these contestants the support that they need. I would like to wish all the contestants very best in their endeavour in reaching a global platform,” commented TVS Lanka CEO Ravi Liyanage. 

Siyatha Mr World competition will comprise a number of mini-pageants with the ‘Extreme Challenge’ designed to test the competitors as the flagship event of the line-up. This particular mini-pageant will test the strength, stamina and resilience of the contestant, which are values that resonate with the TVS brand.  The ‘Extreme Challenge’ is scheduled to be held at the Katukurunda Racing Tracks, in which the event will feature a number of motorcycle stunts. In addition, Siyatha Mr World contestants will be able to test-ride the latest Apache bikes as part of the event line-up. 

TVS has commenced the ‘TVS Popular Mr World’ competition on a digital platform concurrent to the Siyatha Mr World competition. The winner of the ‘TVS Popular Mr World’ competition will be chosen from amongst 20 contestants, via popular votes. The main and the final pageant will take place on 5 June at the Hilton Colombo. 

“We are excited about the TVS Popular Siyatha Mr World competition, which we have initiated in line with the main competition. Fans can vote for their favourite contestant on a number of social media platforms, including Facebook, Twitter, as well as our official website www.tvslanka.lk. Once chosen by popular vote, TVS Popular Siyatha Mr World will be the proud owner of a TVS Apache bike from TVS,” commented TVS Lanka Marketing and New Business Head Ushan Wijewardena. 

Siyatha Mr World will incorporate a number of events that test the contestants for their sporting abilities and fitness, as well as their ability and passion for activities such as adventure and hiking. The eventual winner of the competition will obtain the opportunity to benefit from a grooming program in preparation for the international Mr World competition.

Expressing her thoughts about the TVS sponsorship, Sangeetha Weeraratne said: “TVS embodies the values of strength, dedication and passion for life with which the Mr World competition resonates. We are happy that such a brand stepped forward to partner us for the Siyatha Mr World competition.” 

TVS Lanka’s Apache brand motorcycles specifically cater to youth with its inherent qualities of speed, and power and its trendsetting make. The Apache flagship model 200 RTR has become a popular buzzword amongst Sri Lanka’s youth. 

TVS is a renowned automotive brand that offers an innovative, reliable and dynamic range of motorcycles and scooters. The Company offers a range of innovative and reliable automobile models that incorporates a wide array of consumer choice including colour, performance and unmatched mileage. In addition, TVS Lanka provides service excellence to customers through an extensive service network as well as the availability of spare parts.