Thursday Dec 12, 2024
Thursday Dec 12, 2024
Monday, 6 May 2019 00:00 - - {{hitsCtrl.values.hits}}
Sri Lanka Cricket (SLC) last week announced the commitment shown by Kent RO Systems Ltd. of India and MAS Holdings of Sri Lanka to partner ‘Sri Lanka’s Cricket World Cup Campaign’, during the ICC Cricket World Cup 2019, which will be held in UK and Wales from 30 May to 14 July.
Kent RO Systems, a leader in the RO Water Purifier category joins in as the ‘National Team Principal Sponsor’, while MAS Holdings, one of the largest apparel and textile manufacturers in South Asia, joins in as the ‘Clothing Partner’ to support Sri Lanka’s Cricket World Cup Campaign.
This is the first time that Kent RO Systems, which pioneered the introduction of the revolutionary Reverse Osmosis (RO) technology to India and also the largest manufacturer of water purifiers in India, is partnering SLC in its forward journey.
“Innovation is key at Kent. Be it Processes or Products. Updating the technology and upgrading the benefits keeps us much ahead of our competition. Our Next Gen RO’s not only provide 100% pure water also retains natural essential minerals in purified water,” said Kent RO Systems Director Varun Gupta.
“Our endeavour to provide the latest to our customers always keeps us on the edge and helps us maintain our thought and market leadership,” he further added. “We are proud to be associated with Sri Lanka Cricket.”
Speaking on the engagement SLC has formed with its newest partner, SLC President Shammi Silva said: “We are happy to announce our tie up with Kent, which is the newest partner of Sri Lanka Cricket. We would like to thank Kent, a leader in its own sphere of business for coming forward to strengthen Sri Lanka’s Cricket World Cup Campaign.’’
For MAS Holdings, one of the world’s most recognised design to delivery solution providers in the realm of the apparel and textile manufacturing, this partnership is a continuation of its long-term commitment shown to SLC.
“MAS has over 14 years of our partnership with Sri Lanka Cricket, continued to deliver on our national heroes’ expectations, improving the performance characteristics of their clothing year on year, to support the increased demands to elevate their on-field performance. As creating a positive sustainable impact became an additional business priority for us, our product developers were challenged to continue to innovate product, whilst also contributing to the cause. Through the Ocean Plastics products launched for the ICC Cricket World Cup 2019, we are delighted to have brought innovation and sustainability together, to establish a new global benchmark for performance wear,” said MAS Holdings Chief Operating Officer Shirendra Lawrence.
“This project embodies MAS’ vision of changing the world through apparel. Sourcing fugitive plastic from Sri Lanka’s coast to produce world-class performance products for Sri Lanka Cricket, we have highlighted the advantages of a sustainable, locally contained manufacturing process to drive environmental conservation. We look forward to exploring further possibilities through the seamless integration of innovation into our sustainability initiatives, and addressing pressing environmental issues and challenges in Sri Lanka and the region,” said MAS Holdings Environmental Sustainability Director Sharika Senanayake.
SLC, whilst acknowledging the entry of new partners such as Kent, is privileged to have the continuous support of strong firms such as MAS Holdings, under its umbrella.
‘’We are privileged to have the continuous support of MAS Holdings for the game of cricket in Sri Lanka. We know MAS always strives to achieve excellence in whatever it does, which is also the hallmark of Sri Lanka Cricket. The achievements of both entities in our respective fields show the synergy the two firms have in common,’’ said Shammi Silva.
SLC will kick start its World Cup Campaign on 1 June, facing New Zealand at the Cardiff Wales Stadium in Cardiff.
