Ritzbury Champ races ahead as first sponsor for kids segment of Walawe Supercross

Tuesday, 3 October 2017 00:00 - - {{hitsCtrl.values.hits}}

The annual Walawe Supercross, an event which attracts the country’s racing enthusiasts to the Udalwalawe Supercross track at Sevanagala, Sabaragamuwa, was held this year for the seventh time with a significant difference.

Ceylon Biscuits Ltd. (CBL) stepped forward to sponsor the children’s segment of the Supercross under its brand Ritzbury Champ, creating an important milestone for the nation’s youngsters. The children’s segment of the Walawe Supercross had not had a sponsor since its inception and Ritzbury Champ, a chocolate bar popular among young people, especially teenagers, was an apt product to partner the event for the first time.

The Walawe Supercross is jointly organised by the Sri Lanka Motor Cycle Club (SLMCC) and the Sri Lanka Army Electrical and Mechanical Engineering Regiment (SLEME) and is held on the track situated at the 17th Mile Post on the UdaWalawe-Thanamalwila main road close to the Uda Walawe National Wildlife Park. Proceeds from the race benefit war heroes in the Sri Lanka Army.

Assistant Brand Manager of CBL Foods International Saumya Fernando explained that the brand values of Ritzbury Champ were associated with winning. He reiterated: “CBL firmly espouses the belief that children who are involved in energetic extracurricular activities in turn become mature adults who are able to contribute to their communities and the nation, in an optimal manner. We are sponsoring this event in order to encourage children to take part. Ritzbury Champ embodies a system of values where studies are combined with participation in winning activities. Ritzbury Champ ideally stands for the inner champion in every child.”

The Walawa Supercross this year was special. Renovations made to the ‘Craftsman Autodrome’ gravel track and the surrounding facilities resulted in better racing and safe viewing. Over 50,000 spectators thronged the aisles of the circuit track route and the races were televised live.

The children’s segment of the Group M Street Trail sponsored by Ritzbury Champ included racing motorcycles with cc 50 for 5 to 10 years; cc 65 to cc 85cc for 10 to 13 years and 100cc to 150cc for 13 to 16 years.

CBL has a heritage of 49 years and is the largest FMCG manufacturer in the country. It is a conglomerate of companies which are all market leaders operating in different fields and sectors catering to a variety of tastes. CBL heads the local market with biscuits marketed under the brand name Munchee, chocolates under the brand name Ritzbury, soy under the brand name Lankasoy and cereal under the brand name Samaposha.