Elephant House and Keells Krest keep traditions alive at 139th Battle of the Blues

Tuesday, 27 February 2018 00:10 - - {{hitsCtrl.values.hits}}

John Keells Holdings Assistant Vice President and Keells Food Products Head of Sales and Distribution Shanil Perera and John Keells Holdings Vice President and Head of Category (Frozen Confectionery) Sathish Rathnayake presenting the sponsorship to S. Thomas’ College Warden Rev Fr. Marc Billimoria and Royal College Principal B.A. Abeyratne

The world’s second longest uninterrupted school cricket encounter, the Royal-Thomian ‘Battle of the Blues’ Big Match, will be held in 2018 with the support of Elephant House and Keells Krest as its food, beverage and ice cream partner.

Now in its 139th consecutive year, the ‘Battle of the Blues’, a historic rivalry between Royal College and S. Thomas’ College, will be played between 8 and 10 March at the SSC Grounds in Colombo.

In partnering with Sri Lanka’s premier school cricket encounter, Elephant House and Keells Krest continues to lend support to a 139-year heritage that has seen many prominent Sri Lankans play in this big match in their youth.

Backed by 150 years of tradition, Elephant House continues to be widely respected today for its recent unveiling of new high quality products that allow one to truly experience the ‘goodness of life’, especially its perfect Lemoki, refreshing isotonic sports drink F5, and the FitO range of fruit drinks. Additionally, Elephant House also leads the ice cream market locally, a result of its wholesome and creamy taste and its trusted products like the premium Imorich range and the youthful Wonderbar and Wondercones, while the Keells Krest range of superior quality processed meat products and snacks is also widely trusted by Sri Lankans for over three decades due to its taste, convenience and wholesome goodness.

Considering this is one of the longest running sponsorships for Elephant House and Keells Krest, the ‘Battle of the Blues’ cricketing encounter is an event that encompasses a high level of planning annually, particularly since it requires Elephant House and Keells Krest to supply a full range of products for thousands of hungry and thirsty spectators over the three-day big match, every year. This is a vital task as many people, from the cricketers and their fellow schoolboys, to old boys and parents and their friends, are relying on Elephant House and Keells Krest to help them make new memories at the ‘Battle of the Blues.’