Friday Dec 13, 2024
Friday Dec 13, 2024
Tuesday, 25 May 2021 01:34 - - {{hitsCtrl.values.hits}}
The culture of Sri Lanka is steeped in cricket and transcends the boundaries of age, gender, race and religion and we, as a people, thrive on it as their lifeblood. As such, Daraz takes great pleasure in announcing its role as the official Overseas Team Sponsor of Sri Lanka Cricket for 2021.
Daraz will be the official Overseas Team Sponsor of Sri Lanka Cricket for the remainder of the year 2021, which will include high profile series against Bangladesh, England, South Africa and Scotland, promising excellent entertainment eagerly awaited by many across the country.
The Daraz Group, a subsidiary of global e-commerce giant Alibaba, views cricket sponsorships as one of the key pillars of Daraz’s brand strategy. In response to the love for the game by its customers in many of its markets, Daraz also sponsors the national cricket team of Bangladesh as well. As such, marking a first in cricket in the region, both teams at the upcoming Sri Lanka-Bangladesh ODI series, will be sponsored by the same company. This is indicative of the continuous prosperity and growth of the largest online shopping platform within South Asia, as it continues to improve the e-commerce infrastructure in the region.
Sharing his thoughts at the sponsorship, Daraz Managing Director Rakhil Fernando stated: “It is our vision to see Daraz grow from strength to strength and ingrain itself in the fabric of culture within the markets we operate. This sponsorship is a testament to that plan and vision. Us sponsoring the Sri Lanka cricket team as they represent our country overseas, solidifies our support and commitment to Sri Lanka.”
Sri Lanka Cricket Chief Executive Officer Ashley De Silva observed: “By partnering with Sri Lanka Cricket, Daraz has made an excellent move, which I am certain will benefit their brand immensely.”
This is not Daraz’s debut cricket sponsorship, having most recently partnered Sri Lanka Cricket during the England Tour of Sri Lanka, which took place in January 2021, as well as the Lanka Premier league which took place in November and December 2020. Daraz also co-sponsored the Test matches of the Sri Lankan tour of South Africa in December 2020 at Centurion and Johannesburg, South Africa.
