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Having survived the brutality of a deadly separatist war, a pilot community of 1,000 families in Kilinochchi, the home base of Liberation Tigers of Tamil Eelam (LTTE), are finding a new lease of life – one that promotes sustainable livelihood.
Spearheaded by Ceylon Tobacco Plc (CTC)’s special CSR arm Outreach Projects (Guarantee) Ltd., the selected families who are among the poorest of the poor but with a demonstrated commitment to perseverance have been nurtured and supported to improve their livelihood.
The Daily FT recently toured Kilinochchi and met with several participants of the initiative. With one year passed in a two-and-a-half year support program, the catalyst initiative has already borne fruit.
With the end of the conflict in May 2009, over 130,000 former Internally Displaced Persons (IDPs) have been resettled in three Divisional Councils of the Kilinochchi District, spanning 1,894 square kilometres.
Given SADP’s success in other parts of the country since 2006, with peace returning to the north, CTC was requested to explore the option of introducing its flagship CSR initiative in Kilinochchi as well.
Committed to improve sustainable livelihoods, CTC undertook the project one-and-a-half years ago, with the assistance of military and civil authorities in Kilinochchi. The families were selected by the Grama Niladharis and Samurdhi Officers. However, given the dynamics of the SADP, families needed to possess a minimum of 20 perches of land with a supply of water.
The SADP works on the philosophy of “helping those who are willing to help themselves”. Some of the salient features of SADP are voluntary registration, no cash handouts and the increment of input, based on the commitment of the beneficiaries, to rise above poverty.
SADP’s vision is to reach out to rural villages living below the poverty line in lagging regions of Sri Lanka and guide them to achieve self-sustenance, by creating a paradigm shift in thinking through the imparting of knowledge and resources.
Once the families are identified, they are given an orientation program and SADP is trialled for three months. This phase according to CTC officials was necessary for families to demonstrate their commitment to undertake the formal SADP, which lasts two-and-a-half years. Once onboard on a fulltime basis, the families are provided with knowledge on sustainable agricultural practices and skills development as well as inputs on a staggered basis.
During Stage One of SADP, families are registered and taught to develop their own parameter fencing and compost pits, educated about vegetable and fruit cultivation and handed plants and seeds to begin their own home gardens. In Stage Two, families are additionally introduced to poultry farming, adding eggs – a much-needed source of protein – to their daily meals.
During Stage Three, families are introduced to goat raring, for milk and other dairy-based products. Here, families are also exposed to mushroom cultivation, to increase their income. Once families successfully complete these stages and reach self-sustenance, they graduate from the program. Post-graduation, SADP officers continue to visit families to ensure the continuity of their agriculture learning and practices. No cash hand-outs are given to the families at any stage.
CTC, via its CSR arm Outreach Projects (Guarantee) Ltd., is replicating in Kilinochchi the highly-effective and independently-audited SADP initiative, which has created vast benefits since 2006 to thousands of families. In essence families are voluntarily enrolled in the program and introduced to home gardening and animal husbandry during a period of 30 months, as a means to improve their livelihoods, nutrition levels, empower women, enrich the environment, encourage maximum land utilisation, gain economic independence and ultimately achieve self-sustainability.
CTC Managing Director and CEO Felicio Ferraz who hails from Brazil said SADP was one of the greatest-ever CSR initiatives he has seen in his professional life. “What SADP does is not giving fish to the poor, but teaching them how to fish,” he said, adding that the initiative gives a sustainable future to those who didn’t have hope previously.
SADP was first launched in Mahiyanganaya and today operates in 16 districts covering 16,000 families. Via successive programs, the total beneficiaries since 2006 are nearly 60,000 whilst CTC has invested Rs. 279 million to date. Since its inception, over 8,600 families have successfully graduated from the SADP program. A unique feature of the SADP is the organic cultivation of fruits and vegetables as pesticides or chemical fertilisers are not used.
The program endeavours to achieve the following broader objectives: