The Sri Lanka Tourism Awards 2010 recognised and rewarded excellence in the yourism industry by presenting the highest possible honours for travel and tourism achievers last week.
SriLankan Airlines was the proud winner of four Awards of Excellence presented by the Tourism Authority of Sri Lanka for the airline’s contribution to the travel and tourism industry in 2010.
Most prestigious among them, the ‘Hall of Fame’ award, is particularly of value in its recognition of the national carrier as the ‘Airline of the Year’ for three consecutive years.
The other awards won by the airline are ‘Airline of the Year for 2010’ for contribution in the year that Sri Lanka witnessed a clear turnaround with rapid growth in inbound tourist traffic; the ‘Inbound Tourism Promotion Award’; and the ‘Best Print Media Presentation in Travel & Tourism’ for the airline’s in-flight magazine, Serendib.
The magazine which has a clear focus on Sri Lanka with its many attractions and also its ‘off the beaten track’ features, is distributed to a large clientele of foreign and local travellers, here and abroad. The magazine is published for the airline by local publisher, BT Options.