Emirates to unveil new Business Class seat at ITB Berlin

Tuesday, 8 March 2016 00:59 -     - {{hitsCtrl.values.hits}}

Emirates, the world’s largest international airline and a leader in developing innovative products to enhance its passenger comfort in air travel, is set to unveil its new Business Class seat for its Boeing 777 aircraft at ITB Berlin, the international travel trade show which takes place from 9-13 March 2016. 

The new seat is set to make its commercial debut on Emirates’ 170th Boeing 777 aircraft, a -300ER version which the airline expects to receive in November 2016.

3Emirates will unveil its new Boeing 777 Business Class seat at ITB next week. The new seat will make its commercial debut on Emirates’ 170th Boeing 777 aircraft, a -300ER version which the airline expects to receive in November 2016

 “Our current Boeing 777 Business Class seats are already an industry-leading premium product, and what this new seat does is to take that design and comfort to the next level. We gave the seat a fresh and modern look, retained all the existing features that our customers love and added a few more, while improving the seating and sleeping comfort,” said Emirates Airline President Sir Tim Clark. 

Emirates defers launch of world’s longest flight

Dubai’s Emirates airline has postponed the launch of what is said to be the world’s longest non-stop flight between Dubai and Panama, said a report.

Set to begin from 31 March, the 17 hours and 35 minutes direct flight will now occur in late 2016 or early 2017 due to ‘operational factors’, the Dubai airline said in a statement released in Panama, a report in The National said.

The airline had announced in August that it would launch the world’s longest flight to Panama using a Boeing 777-200LR (long range) aircraft capable of carrying up to 15 tonnes of cargo.

Among the world’s other longest flights are one connecting Dallas to Sydney (almost 17 hours), Johannesburg to Atlanta (16 hours, 40 minutes), and Dubai to Los Angeles (16 hours 35 minutes).

Previously, the longest flight, lasting almost 19 hours, linked Singapore and New York and was operated by Singapore Airlines. But it was suspended in 2013 to cut costs, the report said.

Meanwhile, Emirates touched down in Auckland yesterday, covering 14,200 km (8,824 miles).

“Providing our customers with the best possible experience has always been at the heart of any new product development at Emirates. It’s evolution as well as revolution. We are always working towards the next big leap, but at the same time we continually look at the little ways we can enhance what we already offer. We believe this new Business Class seat further strengthens the experience and value proposition for our premium customers. We are very excited about the arrival of our first Boeing 777 later this year with the new seats, and to see how our customers will respond to it, which I’m optimistic will be positive,” he added. 

The design and shape of Emirates’ new Business Class seat was inspired by the interior of a modern sports car, captured in the diamond stitch pattern of a light grey full leather cover, ergonomically designed headrest, and its sleek overall look and feel. Designed with enhanced customer comfort in mind, the new seat has a pitch of 72 inches and can be electrically moved into a fully flat sleeping position at 180 degrees. 

Retaining many of the most popular features of the current Business Class seat on Emirates’ Boeing 777s, the updated seat layout and additional amenities feature a conveniently located mini-bar, one of the industry’s largest personal TV screens at 23 inches, and the latest touchscreen controller for the seat and award-winning ice inflight entertainment system. 

Emirates will display its new Business Class seat, along with its other industry-leading products and services, at the Emirates exhibition stand at ITB Berlin 2016, located in Hall 22a from 9-13 March 2016.