Truly Ceylon Tea partners John Keells Logistics for innovative solutions

Monday, 15 June 2020 00:31 -     - {{hitsCtrl.values.hits}}

John Keells Logistics Assistant Manager - Solutions Mayukha Abeyratne, Assistant Manager – Business Development Louis Jeyaveerasingan


Truly Ceylon Tea Ltd., a premium Ceylon tea brand, entered into a strategic partnership with John Keells Logistics Ltd., a fully owned subsidiary of John Keells Holdings PLC providing third party logistics solutions, catering to multiple industry verticals.  

Truly Ceylon is a company that strives to enhance the industry, through offering value-driven service, focused on better customer satisfaction. Launching for the first time in Sri Lanka, Truly Ceylon Tea products will be available via leading supermarkets, cafes and hotels through the assistance of John Keells Logistics. 

Speaking with Truly Ceylon Tea Ltd. Chairman Savith Kalupathirane noted “Part of our objective for the brand is to provide consumer convenience through easy accessibility, product freshness and impeccable customer care. As we strive to be recognised as a leader in the Tea industry, our priority will remain to add value to our customers by reducing the complexity of logistics. As such we understand the importance of supply chain processes. 

To ensure we meet changing customer demands we have strategically partnered with John Keells Logistics to ensure satisfaction. We believe the partnership, whilst being mutually beneficial will also create a new standard of supply chain management for the industry as a whole.” 

Commenting on the partnership, John Keells Transportation Sector & Director Sector Head Zafir Hashim said, “We are pleased to tie-up with Truly Ceylon Tea as their strategic logistics partner to facilitate their aggressive growth plans. Being a specialist supply chain solutions provider – we at John Keells Logistics are geared to assist Truly Ceylon Tea in all their strategic endeavours.”

With several state-of-the-art logistics centres located within close proximity to major highways, industrial parks, city centres and ports; complemented with a multi-configured fleet of transport vehicles – John Keells Logistics is optimally geared to service a wide spectrum of logistics & service-related demands. 

The partnership with Truly Ceylon Tea is expected to offer transparent and operationally efficient service.