Triad Team wins ‘Young Lions’ in Sri Lanka – heads to Cannes 2011

Thursday, 2 June 2011 00:00 - - {{hitsCtrl.values.hits}}

Winners of the Young Lions Competition were announced by the representative of Cannes Lions International Festival in Sri Lanka – The Metal Factor, at the Green Chillies Fest held at the Taj Samudra in Colombo on Saturday.

From the nine teams that participated representing leading advertising agencies of the country, the art-copy team from Triad won the print category in the local leg of the competition which has enabled the team to participate at The Cannes Advertising Festival 2011.

This year, the brief came from The Daily News, the only English Government-owned newspaper in the country. The task set for the young creatives was to convince the target audience that the newspaper is unbiased and delivers real stories. Triad’s creative campaign was based on the idea that the Daily News ‘tells it like it is’ and gives the reader the bare facts.

Commenting on their win, the ecstatic team from Triad said: “We are so thrilled to have won locally so that we have an opportunity to really fly the Sri Lanka flag at a global forum. Our credo ‘Sri Lanka Can’ will inspire us to give it our best shot, when faced with tough competition from highly talented young creative minds from around the world. We know a Sri Lankan team is yet to win this prestigious competition at Cannes, the world’s most prestigious creative awards and that gives us courage to really strive for excellence.”

Triad, committed to be an inspiration to local agencies that are committed to raise the bar of creative excellence in Sri Lanka sees this achievement as a great opportunity to invite bright young minds to join the industry. It is only through the infusion of next generation leadership that the Sri Lankan ad industry can move on to a global playing field. The chance to compete at Cannes Young Lions is undoubtedly a step in the right direction and a rewarding opportunity for the new generation of ad professionals of this country.